In 2017, the European Commission granted Live DMA with the European network funding via the Creative Europe programme in order to develop its project Live Style Europe.
Live Style Europe (LSE) is a building capacity program that aims to empower regional and national live music associations, as well as music venues, clubs and festivals by providing them with skills and tools for an easier adaptation to the evolution of the live music sector. LSE strives to structure the live music sector and to enhance the visibility of the grassroots sector all over Europe.
In order to achieve its goals, Live DMA focuses on collaborative actions such as peer-to-peer learning, exchanges at the European level among the members and with partners, and a mutualized communication strategy.
The six pillars of Live Style Europe
In order to reduce inequalities, gaps and fragmentation in the European live music sector, LSE provides equal resource and tools for live music venues, clubs and festivals to develop their skills in terms of regulation and legislation.
In several European countries, especially in Eastern and Southern Europe, music venues, clubs and festivals have no representative association to support them. LSE Everywhere aims to structure the live music sector with the support and expertise of other Live DMA members.
LSE for Everybody
LSE for Everybody aims to empower the capacity to react and to adapt to the live music sector’s changes by offering space and time for reflection. Working groups will gather expert members from each country, as well as external experts in order to produce helpful resource for venues, clubs and festivals.
The Survey is an innovating data collection & sector monitoring methodology to share knowledge on the sector’s current situation. It develops skills, capacity and expertise to analyze and disseminate sectorial issues. The published results can be used from a local to the European level in order to advocacy in favor of live music policies.
LSE Values aims to increase the value of independent music venues, clubs and festivals by connecting their issues of with artists’ support. A large media campaign will be released with the help of local music venues and artists in order to increase the awareness of policy makers and of the population for the independent live music sector.
Music venues and clubs develop social cohesion and they have an important cultural and economic impact on their environment. The Open Club Day strengthens the relations between the venue and their neighbors, develops curiosity about music venues teams, and attracts new audiences with a clear European added value.