Audience Development – LSE Working Group – Second session

In December 2017, around 30 participants gathered in Rennes, invited by les Transmusicales Festival, for a first Live Style Europe working group around the topic Audience development and audience diversity in a music venue.
With the help of the two sociologists Quentin Amalou et Michael Spanu, live music professionals from national music venues associations from all over Europe brainstormed to bring answers to three specific interrogations: “How to better communicate music venues’ cultural values?”, “How music venues can network/work together at the European level?” and “How to empower people in the music venues and include more diversity?”

You can download the report of the first session of the working group here.

The second session of this Live Style Europe working group will take place from the 11th to the 13rd of April in Granada, during the Granada Experience. The group will discuss the Rennes topics and go further elaborating action plans in order to produce a qualitative study on audiences, create new experiences with the triangle model artist-venue-audience and rewrite the Live DMA Charter on cultural and social committment.

Michael Spanu, sociologist at the University of Lorraine, will be once again joining us to share his expertise. The working group also takes place during the ACCES General Assembly, a good opportunity to meet the Spanish venues representatives, presenting Live DMA activities, especially Live Style Europe and The Survey.


Live Style Europe is a “building capacity program” with the objective to empower music venues, festivals, and regional and nationals live music associations and to provide them with skills and tools in order to adapt to the changes of the music sector. In 2017, he European Commission recognized Live DMA as European network and granted, via the Creative Europe program, funding to develop the network’s project Live Style Europe.