Joppe Pihlgren was born in 1960, he graduated in Political Science and History at Stockholm University. He then worked as management consultant for major Swedish companies and started his own business. He was a presenter and journalist at Swedish Televison and founded the TV-production company Programmakeriet. He became CEO of Festivalsverige (organisation for festivals) and then CEO of Livemusic Sweden in 2014. Since 1979, he is the leadsinger, guitarist and songwriter in the pop band Docenterna which has made 12 albums and performed approximately 2000 gigs.
“I have been involved in creative industries and music most of my working life. I think that Live DMA does a very important work and has great potential.”